Last week, I posted an article about How to Grow Your Blog Traffic with Pinterest Group Boards. It seems that it was really helpful to you guys, so I decided I should write another article to answer some of your questions that came from the first and to give a little more insight into how to be successful on Pinterest!!
Some of you wondered, however, what criteria I used for deciding which groups to join and which to pass on.
Here’s the method I use:
1. Stalk the Pinterest account of your favorite bloggers
For me, that was:
- Cath (Blog // Pinterest)
- Marie (Blog // Pinterest)
- Krista Dickson (Blog // Pinterest)
- Heather (Blog // Pinterest)
- Desire (Blog // Pinterest)
- Chantal (Blog // Pinterest)
- Nicole (Blog // Pinterest)
- Elna Cain (Blog // Pinterest)
- Suzi (Blog // Pinterest)
- Abby (Blog // Pinterest)
2. Click on all of the boards you see that interest you
My criteria for clicking on a board is whether it falls within my niche and it has good graphics from the board cover.
3. Read the description of the board
Please see my shameless self promotion
- What niche of pins are accepted (blogging, lifestyle, motherhood, career…)
- How many pins are allowed per day
- How often you can repeat pins
- How many contributors the board has
- How many followers the board has
- Instructions for joining
4. Make a decision
These days, I will join a group board if it has allows repeat pins, has no posting limit, has a high number of followers, and seems active from scrolling through the pins.
5. Request to Join
Look at this Email I sent to Elna: My subject line is the name of the board. I addressed her by name. I told her that I already followed her because that was a requirement to join. I THANKED her. and I left my email address, pinterest URL, and my email signature includes my site.
PLEASE for the love of all things holy DO NOT EMAIL A FAMOUS BLOGGER without a subject, giving them the information they asked for, or thanking them for their time.
Also, if the rules say to follow them before requesting access, do it. Don’t ask for access without following first. That is just tacky, and you know it.
If the instructions request that you send them a Pinterest DM, I will usually send them the board and ask if they would add me as a collaborator “to this board” so there is no confusion about which board I mean.
You: “But Blondie!! What if there are multiple boards I want to join??”
First of all, chill. There’s no need to get so worked up. I was very interested in many of the group boards owned by Marie from Ladies Make Money Online so I wrote this email:
Are you seeing a pattern here? Take time in crafting your emails and be courteous. Remember, you are asking them for a favor.
6. Get accepted
You’ll get accepted to half the boards you request to collaborate on within the first 24 hours, 35% within the first week, and 10% within the month. 5% you won’t hear back. There are many reasons for this – they are on maternity (you know bloggers are always poppin’ out babies), you ended up in their spam folder (probably from lack of a subject line), you didn’t follow them first (that’s your own fault), or any other number of reasons.
7. Start Pinning
Alright guys, let’s rap about Pinterest for a second:
Pinterest uses a super complicated and ever-changing algorithm called “Smart Feed” to rate pins. It’s based on the quality of the pin, the number of shares, the quality of the source (blog), and how often someone searches your keywords.
YOU CAN ADD THE SAME PIN TO A GROUP BOARD IF IT SAYS “NO POSTING LIMIT” OR SOMETHING ALONG THOSE LINES
That means you can literally pin the same pin EVERY SINGLE DAY to MULTIPLE GROUP BOARDS. Do some math here people:
# pins x # boards = increased “Smart Feed” Rating
Increasing your Smart Feed rating is important because then your pins could show up on a feed of someone who doesn’t follow you. You know those “Picked for you” pins that always show up? That’s what I’m talking about.
You: “But Blondie, I have 25 blog posts and 2 Pinterest graphics each and 15 group boards!! You want me to pin 750 times a day?”
Yes that is exactly what I expect you to do – with Tailwind.
8. Schedule your Pins
Tailwind is an website that schedule your pins to Pinterest for the best times of day. It also tracks the success of your pins and sends you a weekly email about data on how they all perform. Tailwind schedules your pins for the times of day that your previous pins have performed best. I do all my scheduling on Saturdays and don’t have to stress about pinning for THE WHOLE WEEK.
If you sign up for Tailwind through my link, you can earn a $15 credit towards your account!
9. Achieve Great Success
This is the most important step. You have put in so much work and I really just want you all to be successful. These are all the steps that I use and my Pinterest has been growing steadily for many months now.
If you have any questions please feel free to ask them below or email me. If I don’t know the answer, I will direct you to someone who does.
Get Pinnin’ Yall!!